you've clicked the retweet icon at the bottom of a tweet lately, you may have noticed the brand new "add a comment" feature, allowing you to comment on the content you're retweeting if you want. We love the spirit of this change because it discourages blind retweeting and encourages users to add their own voice about why they're sharing that Tweet.
Before this feature existed, users had to do what's called a "manual retweet," where they'd cram both the original tweet (or a modified version) and any commentary into the 140-character limit. Now, users can embed that original tweet within their own message and then comment on it in up to 116 characters.
Now, some of you may have been avoiding this new option. Hey, I get it -- we're all busy, and skipping straight to an old-school retweet is fast and convenient. And sometimes, that's totally OK. But if you're never taking advantage of the "add a comment" feature, then you're missing out the opportunity to add value to the conversion.
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